Privacy Notice

Introduction

This notice explains how personal data is collected, used, shared, stored, and protected when you interact with this constituency campaign website, submit a form, sign up for campaign updates, volunteer, register support, or contact the campaign team.

It is based on Reform UK Scotland's wider privacy materials and has been adapted for this website's local constituency campaigning, supporter engagement, volunteer coordination, and related digital services.

Joint Controllers

For personal data collected through this website for political campaigning, supporter engagement, volunteer coordination, voter contact, and related constituency campaign activity, the joint controllers are:

• The relevant local Reform UK constituency campaign operating this site and handling local campaigning activity.
• Reform UK Party Ltd, a registered political party, Company No. 16260766, Electoral Commission Registration No. PP7931, Millbank Tower, 21-24 Millbank, London, SW1P 4QP, ICO registration reference ZB934331.

The local campaign and Reform UK Party Ltd jointly determine the purposes and means of processing personal data collected through this site for campaign purposes. The local campaign is usually the first point of contact for constituency enquiries, while Reform UK Party Ltd provides national systems, governance, compliance coordination, and campaign support.

For privacy questions or to exercise your rights, contact us through our Contact page. Requests may be handled by the local campaign, Reform UK Party Ltd, or both together depending on which systems and records are involved.

What Personal Data We Collect

Depending on how you interact with the site, we may collect:

• Name
• Email address
• Phone number
• House number or address information you provide
• Postcode
• Messages, subjects, and enquiries you send us
• Volunteer preferences and availability
• Newsletter subscription preferences
• Supporter registration and suppression-request information
• Constituency and campaign engagement information
• Technical data such as IP address, browser details, user agent, referrer, language, and rate limiting identifiers captured when forms are submitted
• QR campaign attribution and scan metadata where you visit via a campaign QR code and consent to analytics or attribution cookies

Special Category Data and Political Activity

Some information processed through this website may reveal or strongly imply your political opinions, such as when you register support for Reform UK, request no further contact from campaign activity, volunteer, respond to campaign messaging, or otherwise engage with political activity.

Where special category personal data is processed in connection with political opinion, we rely on the conditions available to political parties carrying out legitimate political activity, including Article 9(2)(d) UK GDPR and Schedule 1, Part 2, Paragraph 22 of the Data Protection Act 2018 where applicable.

How We Collect Data

We collect personal data when you:

• Submit a contact form
• Sign up to volunteer
• Subscribe to campaign emails or newsletters
• Register support or request no further contact
• Attend or enquire about campaign events
• Scan a campaign QR code or respond to campaign materials
• Interact with our website using cookies or similar technologies
• Contact us by email, post, telephone, or other campaign channels

How We Use Your Data

We use personal data to:

• Respond to enquiries and contact requests
• Coordinate volunteers and campaign activity
• Send campaign updates, newsletters, or event information where permitted
• Maintain supporter and suppression records
• Administer local and national campaign operations
• Protect forms and services from spam, abuse, and malicious traffic
• Measure QR campaign journeys and improve campaign communications where you consent to optional analytics or attribution tools
• Comply with legal and electoral obligations

Lawful Bases for Processing

We rely on different lawful bases depending on the activity:

• Consent: For campaign email subscriptions, optional cookies, and similar technologies where UK law requires your prior opt-in.
• Legitimate interests: For responding to enquiries, coordinating volunteers, administering campaign operations, and managing supporter engagement.
• Legal obligation: Where we must comply with electoral, financial, regulatory, or law-enforcement requirements.
• Political activity and democratic engagement: For political campaigning and democratic engagement in line with the rights and conditions available under UK data protection law for political parties and campaigning bodies.

Profiling and Campaign Analysis

We may analyze campaign interaction data, constituency information, supporter engagement, volunteer interest, and QR journey data to understand campaign effectiveness and improve how we allocate local resources or communicate with supporters. We do not use solely automated decision-making that has legal or similarly significant effects on you through this site.

Data Sharing

We do not sell your personal data to third parties. We may share your data with:

• Local and national campaign teams: So joint controllers can manage campaign, supporter, volunteer, and compliance activity.
• Service providers and processors: Website hosting, managed databases, email delivery, anti-spam and bot protection, rate-limiting, and other technical suppliers acting on our instructions.
• Electoral and regulatory bodies: Including the Electoral Commission or other authorities where required by law.
• Professional advisers and legal authorities: Where necessary for legal, regulatory, or dispute-related reasons.

We do not sell your personal data. Where processors are used, they are expected to operate under contracts and confidentiality obligations appropriate to their role.

International Transfers

Some technical suppliers may process data outside the UK. Where this happens, we aim to use appropriate safeguards such as adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to Standard Contractual Clauses, or equivalent lawful safeguards.

Retention

We retain personal data only for as long as reasonably necessary for the relevant purpose. Our current retention approach is:

• Contact submissions: Usually up to 24 months after the relevant campaign or election cycle unless a longer retention period is required for a legal issue.
• Volunteer data: While volunteer coordination remains active, then reviewed for deletion or minimization.
• Campaign email subscriptions: Until you unsubscribe, withdraw consent, or the campaign relationship otherwise ends.
• Supporter and suppression records: For as long as needed to maintain accurate supporter records or honor no-contact requests.
• Electoral or financial records: For the periods required by electoral and related legal obligations.

Cookies and Similar Technologies

We use strictly necessary cookies and similar technologies to run the website securely and remember your privacy preferences. Optional functional cookies remember constituency preferences on the main domain. Optional analytics or attribution technologies help us measure QR campaign journeys only if you opt in.

For more detail, including the cookies and storage technologies we currently use, see our Cookie Policy.

Your Rights

Under UK GDPR, you have the right to:

• Access your personal data
• Rectify inaccurate data
• Erase your data where applicable
• Restrict processing
• Object to processing, including political campaigning
• Data portability where applicable
• Withdraw consent at any time

To exercise these rights, please contact us through our Contact page. We may need to verify your identity before actioning a request.

Security

We use a combination of technical and organizational measures to protect personal data, including:

• SSL/TLS encryption for data transmission
• Access controls and least-privilege access to systems
• Managed database and infrastructure security controls
• Input sanitization and validation on form submissions
• Rate limiting and anti-spam measures
• reCAPTCHA protection on forms

Children's Privacy

This website is not directed at children under 16 and we do not knowingly collect personal data from children through this site. If you believe a child has submitted personal data to us, please contact us so we can investigate and take appropriate action.

Changes to This Notice

We may update this notice to reflect changes in campaign operations, supplier arrangements, technology, or legal obligations. The latest version will always be published on this page.

Contact and Complaints

If you have questions about this notice or how your personal data is handled, please contact the campaign through our Contact page.

You also have the right to complain to the Information Commissioner's Office (ICO) if you believe your personal data has been handled unlawfully or unfairly.

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire SK9 5AF
Tel: 0303 123 1113
Website: www.ico.org.uk

Electoral Compliance

This website is promoted by Reform UK for election and campaigning purposes. Personal data processing connected with the site is carried out with regard to applicable data protection law, electoral law, and campaign compliance obligations.